First off, I am hoping everyone had a safe and great Labor Day. I want to write about something that has been on my mind for a few years now. Content equals audience. I coin this the creator’s equation. Every day as I scroll through Instagram, I start to notice trends of the pages that post regularly. Trends in trends. Trends- on how they post regularly and trends how they steadily pass other companies within the same industry. Their followers increase weekly as the other companies who do not post regularly stay stagnant.
I know about this issue because I have lived it. I started a dropshipping t-shirt company printing historical and military-inspired designs. By spending my nights designing and researching how to make designs on my Apple App Pixelmator. After a year, I gave up. I lost my drive to produce content. My sales dwindled and my morale with it.
Consistency in the Content
Consistency is the key to all. By producing content, it keeps your audience engaged and intrigued. It also helps broaden your market. Imagine this, you follow a company on Instagram. They have three designs of shoes. You like one of them at most. They steadily post pictures of the three designs of shoes and BOOM one day, you like the different look they posted with one the shoes you didn’t really care for. Now you consider buying a pair. The kicker gets better- more products come out and BOOM you have hooked again, possibly making you a second-time buyer.
Here is my version of the creator’s equation.
Content + Service/Product = Audience
By following the equation used by small start-ups, you and I can both shoot up in the ranks. I have seen this myself with this blog as I have made it a goal to post 1-2 times a week. Since starting this trend, I have seen my audience and the following increase. More on this topic later.
If you want to increase your audience, try using this equation. Post more content. When it comes to being an entrepreneur, it can be hard work. By creating more and more content, being vulnerable and authentic to your audience, it will help increase your audience. I am not saying you’ll convert every viewer, but a percentage is more than enough.
Read what I am reading: